GTA 6 Could Cost the US Economy $1 Billion in "Sick Days"
· By immi
When Grand Theft Auto VI finally arrives on
Thursday, November 19, a whole lot of people may suddenly wake up feeling
unwell. Roughly 1.5 million American workers are expected to skip work on
launch day, according to the International Business Times, potentially costing
the US economy around $1 billion in lost productivity.
The Math Behind the $1 Billion Figure
The estimate is based on an average annual
output of about $70,000 per worker, with the report claiming the absentee wave
would shave roughly 2% off national output for the day.
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It's worth taking that number with a healthy
grain of salt, though. Spread $70,000 across roughly 250 working days and you
get closer to $280 a day per worker — which puts 1.5 million absentees nearer
$420 million. Still an expensive Thursday by any measure, just not quite a
billion.
Even the Publisher Expects It
Take-Two Interactive CEO Strauss Zelnick isn't
pretending otherwise. Speaking at a conference in Las Vegas, he said he thinks
"a lot of people will be calling in sick on November 19."
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Many are being far more organized about it.
The Wall Street Journal reports that some workers have been saving up leave
specifically for launch day, while certain companies have even factored the
date into their end-of-year packages.
The US Army's Creative Incentive
Perhaps the strangest example comes from the
US military. The 9th Brigade Engineer Battalion at Fort Stewart in Georgia is
reportedly offering soldiers who re-enlist a special four-day pass in November
— which might just be the most effective re-enlistment incentive in military
history.
This Isn't New
None of this is unprecedented. When GTA V
launched back in 2013, an IGN survey of 11,000 readers found that 46% had taken
the day off, and nearly 20% planned to call in sick that morning.
For Rockstar's Parent Company, the Numbers Go
the Other Way
While the economy braces for absenteeism,
Take-Two is looking at a very different set of figures. SensorTower's tracker
puts preorder revenue at nearly $600 million, market research firm Newzoo
estimates the game could book up to $4.5 billion at retail in its opening week,
and Take-Two expects more than $1 billion in operating cash flow this financial
year.
A Long Time Coming
It's been a lengthy wait. GTA 6 was originally
slated for 2025 and slipped twice, but Take-Two has repeatedly reaffirmed the
November 19 date. The game will arrive on PlayStation 5 and Xbox Series X|S,
with no PC version at launch.
A Note for Australian Bosses
The 19th also falls on a Thursday in
Australia, so local employers are about to find out how many of their staff
suddenly come down with something. It's worth remembering that under Fair Work
rules, paid sick leave is reserved for when you're genuinely unfit for work —
and employers can ask for evidence. A day of annual leave is the far safer
play.


